What is co-creation?
Our ultimate aim is co-creating sustainable communities. What is co-creation?
Some definitions from various sources:
“Co-creation is much larger than just engagement. It’s bringing together different ways in which people can contribute. It’s about the human experience, and I believe it has the power to change our future by creating a better world environment around us, which is badly needed in these times.” Venkat Ramaswamy, one of the early advocates of co-creation strategies
“Co-creation is an active, creative and social process, based on collaboration between producers and users, that is initiated by the firm to generate value for customers.”
“…co-creation as the practice of collaborative product or service development: developers and stake-holders working together.”
As Urban Digestor, our collective experience includes working for councils, developers, building owners, building users and builders. They all play an essential role in the creation of sustainable buildings and communities.
We see co-creation as a process of stakeholders in a community contributing experience, skills and effort to generate value for all involved.